Bea Pacheco created a 20-year personal marketing plan in January 2010. The plan outlines her vision, current situation, goals for 2010 and 2030, and advice for achieving happiness and success. It includes sections on her profile, to-do list, branding strategy, career and relationship milestones, and lessons learned along the way. The overarching message is to live life with courage and integrity, continuously learn and improve, and define success on her own terms.